Shipping campaigns is
the easy part.
I build the systemsprocessestoolsstrategiessystems
that scale.
I build the systems
behind modern GTM
I've spent the last 13 years working in marketing, with a focus on the operations, technology, and processes that make everything actually work. I'm currently a Marketing Operations Manager at Vercel, where I work across automation, AI, and go-to-market systems.
A lot of my work comes down to making complicated things simpler: improving how teams work, connecting the right systems, eliminating manual processes, and finding ways to turn ideas into execution.
I like figuring out how things work, finding what's getting in the way, and building something better.
From Slack to Send
Webinar with Knak: automating campaign production from Slack intake through Knak's AI drafting to Customer.io, cutting build time from weeks to minutes.
Drafter
A responsive HTML email builder with AI-assisted brand and voice checks, built solo over a weekend using Cursor.
Email Catalogue
A searchable archive of every email we've sent, with click heatmaps that show exactly which links and placements drive engagement.
Email Prioritization App
Real-time visibility into every campaign on deck, flagging audience overlap before it becomes a problem.
Email Performance Dashboard
A self-serve reporting dashboard pulling Snowflake data into clear, comparable email metrics for the whole team.
Campaign Anomaly Monitoring
mOperator, our MOps Slack agent, automatically flags campaigns with abnormal send volume and posts the details straight to Slack — no manual monitoring required.
