Resume
Download ResumeEthan White
Marketing Operations Manager at Vercel · Building AI-Powered Marketing Systems · 13+ Years
Professional Summary
Marketing Operations Manager at Vercel with 13+ years building and scaling marketing systems across enterprise SaaS, financial services, and manufacturing. I architect the operational infrastructure behind Vercel's go-to-market execution — leading the marketing automation platform migration to Customer.io, building AI-powered tools that automate campaign creation and reporting, and integrating the marketing stack across Slack, Knak, Snowflake, Linear, and Customer.io. Previously a Marketing Technologist at Microsoft, I have a proven track record of impact through MarTech integration, audience segmentation, and cross-functional program management at Vercel, Microsoft, and JPMorgan Chase.
Experience
Marketing Operations Manager
Vercel
Feb 2025 — Present
- Architect and own the operational infrastructure supporting global demand generation, lifecycle marketing, and go-to-market initiatives
- Lead the migration of Vercel's marketing automation platform from Inflection to Customer.io, redesigning lifecycle architecture and building a scalable foundation for future growth
- Design and develop AI-powered tools that automate campaign creation, QA, reporting, and other high-impact marketing workflows
- Build integrations and internal applications connecting the marketing stack — including Slack, Knak, Customer.io, Snowflake, and Linear — to reduce manual effort and accelerate execution
- Establish operational standards, governance, and scalable processes that improve consistency, data quality, and organizational efficiency
- Partner with Marketing, Sales, RevOps, Engineering, and Product to solve complex operational challenges and improve go-to-market execution
- Evaluate emerging AI capabilities and turn them into practical solutions that increase productivity and create leverage across the marketing organization
Marketing Technologist
Microsoft
Apr 2021 — Feb 2025
- Managed integration and rollout of Adobe Campaign (ACS), AEM, Marketo, On24, and Dynamics 365 to streamline marketing operations and enhance customer engagement
- Planned, executed, and optimized complex email, in-app messaging, and event marketing campaigns; received FY '22, '23, and '24 Excellence Awards for impact to Cloud Marketing Business
- Owned audience segmentation, partnering with data engineering and external partners to onboard new marketing data and develop custom data mapping solutions
- Built and maintained localized event registration pages, communications, and program execution templates
- Led testing and configuration of new API data flows into Marketo, ensuring accuracy and timeliness of data
- Owned issue management and communication with leadership; collaborated cross-functionally on standardization, documentation, and data monitoring
Digital Marketing Program Manager
Advanced Drainage Systems
Nov 2019 — Apr 2021
- Enhanced the customer journey through onboarding and management of Pardot, including standards for intake, segmentation, email build, testing, and reporting
- Built and configured new lead forms and automated lead routing, resulting in a 300% increase in trackable leads
- Improved organization, usability, and reporting of marketing assets through Bynder DAM implementation
- Gathered requirements and built Sales and Marketing Power BI reports used to inform business decisions
- Collaborated cross-functionally on website migration and rebuild, brand refresh, and domain change
Marketing Operations Specialist
Quest Software
Jul 2018 — Nov 2019
- Planned, built, and distributed complex automated email marketing campaigns
- Reduced campaign time to market by 20% by standardizing segmentation and campaign build across LOBs
- Analyzed results and communicated insights to stakeholders
- Led process improvement and simplification initiatives
- Built and managed event registration sites; managed social media via Hootsuite
Marketing Analyst
JPMorgan Chase & Co.
Apr 2015 — Jul 2018
- Digital and in-person event marketing including invitations, follow-up emails, host scripts, presentation decks, and materials coordination
- Improved customer experience through management of the J.P. Morgan Asset Management iOS event app
- Saved the firm over $80,000 annually by implementing a new event invitation process
- Collected, analyzed, and collated marketing data into digestible reports; owned fact sheets, territory maps, and collateral updates
Email Marketing Consultant
JPMorgan Chase & Co.
Apr 2014 — Apr 2015
- Managed distribution of global email campaigns with audience segmentation and list management in Aprimo Marketing Studio
- Performed campaign QA for content, links, opt-out, and disclosures within strict international and internal regulations
- Prioritized multiple time-sensitive campaigns and provided post-campaign analysis and recommendations
Marketing Specialist
CareWorks Of Ohio
Nov 2013 — Apr 2014
- Created customized communication, educational, and trade show materials
- Provided communications and graphic design expertise for internal and external projects
Marketing Analyst
VEITS Group
Nov 2012 — Dec 2013
- Designed, developed, and executed marketing plans: email campaigns to 20,000+ prospects, podcasts, and digital content
- Lead generation, CRM management, and SEO optimization
Skills & Expertise
AI & Development
AI Tool DevelopmentCursor / AI-Assisted CodingPrompt Engineeringv0Next.jsVercelLLM Integration
Strategy & Program Management
Marketing StrategyCross-functional Project PlanningProgram ManagementProduct LaunchesCampaign Management & Field EnablementPresentation Development
Campaign & Automation
Email MarketingLifecycle MarketingLead Nurturing & RoutingCampaign StrategyA/B TestingAudience SegmentationIn-App Messaging
Marketing Automation Platforms
Customer.ioMarketoEloquaAdobe Campaign (ACS)Inflection MAPPardotAprimo
CRM & Data
SalesforceDynamics 365SnowflakePower BIData MappingAPI IntegrationAirtable
MarTech & Tooling
KnakLinearSlackAdobe AEMAdobe WorkfrontOn24AventriBynder DAMHootsuiteSitefinity CMSConfirmit
Technical
HTML/CSSProcess AutomationEvent Registration PlatformsDigital Asset Management
Operations & Analysis
MarTech Integration & RolloutProcess ImprovementCompliance (GDPR/CASL/CAN-SPAM)Reporting & AnalyticsCompetitive AnalysisIssue ManagementDigital & In-Person Event ManagementWebsite & Social Media Management
Education
The Ohio State University
Bachelor of Arts — New Media and Communication Technology