Resume
Download ResumeEthan White
MarTech & Campaign Operations Manager · AI-Native Builder · 13+ Years
Professional Summary
Marketing operations leader with 13+ years of experience designing and scaling campaign infrastructure across enterprise SaaS, financial services, and manufacturing. I specialize in building the systems behind high-performing marketing teams, from end-to-end campaign execution and automation platform rollouts to AI-native internal tooling that eliminates bottlenecks and accelerates time to market. My work sits at the intersection of marketing strategy, data operations, and applied AI, with a track record of driving measurable impact through MarTech integration, audience segmentation, and cross-functional program management at companies including Vercel, Microsoft, and JPMorgan Chase.
Experience
MarTech & Campaign Operations Manager
Vercel
Feb 2025 — Present
- End-to-end ownership of high-volume, business-critical email and lifecycle programs across Vercel and v0 audiences
- Building scalable, AI-native GTM infrastructure and guidelines that increase throughput and quality
- Designing and building internal tools to automate campaign builds, QA, and reporting, collapsing weeks of manual work into days
- Implementing AI-assisted workflows to improve consistency, review cycles, and throughput across campaign operations
- Partnering with Sales, Product, and Data to unlock growth through better targeting and automation
- Improving email quality, deliverability, and compliance at scale across all outbound programs
Marketing Technologist
Microsoft
Apr 2021 — Feb 2025
- Executed marketing strategy by managing integration & rollout of Adobe Campaign (ACS), AEM, Marketo, On24, & D365 to streamline operations & enhance customer engagement
- Planned, executed, & optimized complex email, in-app messaging, & event marketing campaigns, receiving FY '22, '23 & '24 Excellence Awards for impact to Cloud Marketing Business
- Owned audience segmentation, partnering with data engineering & external partners to onboard new marketing data & develop custom data mapping solutions
- Built & maintained event registration pages, communications & event program execution templates (AI Tour & regional events) for corporate and field enablement
- Led testing & configuration of new API data flows into Marketo, ensuring accuracy & timeliness of data
- Owned issue management and communication with leadership; collaborated cross-functionally on standardization, documentation, & data monitoring projects
Digital Marketing Program Manager
Advanced Drainage Systems
Nov 2019 — Apr 2021
- Developed customer journey through onboarding & management of Pardot Marketing Automation, creating standards for project intake, campaign build, reporting, monitoring, & issue tracking
- Increased trackable leads by over 300% by implementing new forms & automated lead routing process
- Improved organization & utilization of marketing assets through the implementation of Bynder DAM
- Gathered business requirements for & built Sales & Marketing Power BI reports used to influence future decisions
- Coordinated the migration & rebuild of company website
Marketing Operations Manager
Quest Software
Jul 2018 — Nov 2019
- Executed complex automated email marketing campaigns in Eloqua
- Reduced campaign time to market by 20% by standardizing segmentation & campaign build across LOBs
- Analyzed results & communicated insights to stakeholders
- Led process improvement & simplification initiatives across lines of business
- Built & managed event registration sites
- Managed social media via Hootsuite
Marketing Analyst
JPMorgan Chase & Co.
Apr 2015 — Jul 2018
- Digital & in-person event marketing including management of invitations & follow-up emails, developing scripts for event hosts, building presentation decks & coordinating event materials
- Improved customer experience through management of J.P. Morgan Asset Management iOS event app
- Saved the firm over $80,000 annually by implementing new event invitation process
- Updated fact sheets, territory maps & other financial documents
- Collected, analyzed & collated marketing data into actionable reports
Email Marketing Manager
JPMorgan Chase & Co.
Apr 2014 — Apr 2015
- Managed execution of global email campaigns
- Audience segmentation & list management in Aprimo Marketing Studio
- Post-launch analysis & providing recommendations to stakeholders
Marketing Specialist
CareWorks Of Ohio
Nov 2013 — Apr 2014
- Created customized communication, educational, and trade show materials
- Provided communications and graphic design expertise for internal and external projects
Marketing Analyst
VEITS Group
Nov 2012 — Dec 2013
- Designed, developed, and executed marketing plans: email campaigns to 20,000+ prospects, podcasts, and digital content
- Lead generation, CRM management, and SEO optimization
Skills & Expertise
AI & Development
AI Tool DevelopmentCursor / AI-Assisted CodingPrompt Engineeringv0Next.jsVercelLLM Integration
Strategy & Program Management
Marketing StrategyCross-functional Project PlanningProgram ManagementProduct LaunchesCampaign Management & Field EnablementPresentation Development
Campaign & Automation
Email MarketingLifecycle MarketingLead Nurturing & RoutingCampaign StrategyA/B TestingAudience SegmentationIn-App Messaging
Marketing Automation Platforms
MarketoEloquaAdobe Campaign (ACS)PardotAprimo
CRM & Data
SalesforceDynamics 365Power BIData MappingAPI IntegrationAirtable
MarTech & Tooling
Adobe AEMAdobe WorkfrontOn24AventriBynder DAMHootsuiteSitefinity CMSConfirmit
Technical
HTML/CSSProcess AutomationEvent Registration PlatformsDigital Asset Management
Operations & Analysis
MarTech Integration & RolloutProcess ImprovementCompliance (GDPR/CASL/CAN-SPAM)Reporting & AnalyticsCompetitive AnalysisIssue ManagementDigital & In-Person Event ManagementWebsite & Social Media Management
Education
The Ohio State University
Bachelor of Arts — New Media and Communication Technology